Awl & Sundry – Your own piece of style

“A fine pair of shoes shouldn’t be a luxury”

Wanting to show you personality and style? Then look no futher than Awl & Sundry. They allow you to design your own shoes from the shape, stlye, stitch, lacing and personalisation. Everything is down to you.

All of Awl & Sundry’s shoes are hand welted. Which gives you the quality and long lasting use of your shoes. Below is an image showing / describing this process for you.

some about information from the website for you to explain it in more depth –

Goodyear welting (named after the inventor Charles Goodyear) is an age-old process that has nothing to do with the tire brand but everything to do with the idea of tires. When your car tires wear out you don’t throw out the car, you change the tires. Similarly, shoes that use the Goodyear welting method can easily be resoled over and over again. The process, which uses two seperate rows of stitching, also provides excellent protection of the insoles against the elements. This is why the world’s most esteemed shoemakers still apply this expensive, time-intensive method in affixing their soles. No, we didn’t invent it, we just made it less of a luxury.

HERE is a little video showing you the artisinal process of Awl & Sundry.

A little bit about the founder and company for you below –

Awl & Sundry’s founder and CEO Nikunj Marvania, was looking for high quality dress shoes due to his work in the finance business, but he didn’t want to spend more than $350 on a pair. After struggling to find a suitable pair at the right price point he started thinking about a way to combine a high level of quality and the right price. The research proved to him that it is achievable and, what is more, it was also possible to offer custom-made shoes at this affordable price level.

Awl & Sundry is a company that wants to offer customers the chance to design their own pair of shoes at an affordable price level that nearly everybody can afford. Instead of having to buy a shoe, which only applies to an average level (because a better model would be too expensive) our customers can design an exact model that meets their specific expectations. We are democratizing a luxury bespoke segment with high quality custom dress shoes. Even someone who’s indifferent to fashion can purchase a shoe that another customer has already designed in case they don’t like to be creative.

So now onto the best part. The designing. Below are some images of the stages you go through to make your own shoes.

The start of the process is choosing the shoe that you would like

Once choosing the shoe you like (in this case for explaining i chose a oxford) you then choose the last (shape).

So then you can click on the part of the shoes you woud like to design. As sown i have selected the toe.

I can then choose from a numerous amount of style from the column shown

So you then start to get the idea of how in depth and personal this is. I have done a shoes for you to see below how you can customise it completely to what you want and add leathers and suedes together.

So as you can see above i have added both leather and suede to my shoe but its completely down to your own style and preference what you would like to do.

This honestly has to be one of the easiest processes to do to create your own shoes. Please dont forget to head to Awl & Sundry social sites. Links below.

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